In a move that aligns with a growing trend among elite footballers, Real Madrid star Vinícius Júnior has acquired a majority stake in Portuguese second-tier club FC Alverca. His €10 million investment secures him 70-80% ownership of the club, positioning him as a key figure in its future growth.
FC Alverca, founded in 1939 near Lisbon, has a rich history linked to both Portuguese and Brazilian football. Currently second in Liga Portugal 2, just two points behind leaders Tondela, the club is aiming for promotion to the top tier in the upcoming season.
This acquisition follows a similar investment by Vinícius’s Real Madrid teammate Kylian Mbappé, who in July 2024 bought 80% of French Ligue 2 club SM Caen for €15-20 million through his company, Interconnected Ventures. Mbappé’s goal is to revitalize the club and drive its strategic development.
The trend of footballers investing in clubs signals a shift in how players are preparing for their post-playing careers. According to sports economist Jean-Pascal Gayant, modern players with significant financial resources are now opting to diversify into club ownership, moving away from traditional investments like restaurants or bars. This trend allows players to use their expertise in leadership roles within the sport.
Vinícius’s investment in FC Alverca is expected to bring fresh energy and resources, potentially aiding the club’s push for promotion to Portugal’s Primeira Liga. As more players make such investments, this blend of on-field expertise and off-field business strategy may shape the future of football.
