Louis Vuitton Becomes Official Partner of Real Madrid
Real Madrid has announced a new multi-year partnership with French luxury fashion house Louis Vuitton. According to the press release, the collaboration includes a specially designed wardrobe for the club’s football and men’s basketball teams. The collection was crafted by LV’s creative director, Pharrell Williams.
Louis Vuitton CEO Pietro Beccari emphasized the shared values of excellence between the two global icons, stating that these common traits have propelled both to the top of their respective industries.
The collection, referred to as an “official travel wardrobe,” features tailored pieces and casual attire. Notable design details include VVN (Vachetta Natural) leather tags — a Louis Vuitton signature — and personalized elements like monogrammed luggage marked with “RM” and Real Madrid branding.
Despite the buzz around the collection, it will not be available for public sale. However, the customization service used to personalize the players’ items — Louis Vuitton’s Mon Monogram — remains accessible to all customers.
Even before this official deal, Real Madrid stars had been spotted with Louis Vuitton products. Notably, Jude Bellingham was named a “Friend of the House” by LV in August 2024 and has appeared with branded items.
