In a stunning development, Jürgen Klopp has returned to Liverpool’s sidelines — in holographic form. The former manager now appears virtually during matches, offering motivational messages and tactical advice to support Arne Slot’s team.
Unveiled on June 26, 2025, this innovative tribute at Anfield aims to uplift both players and fans. The idea was partly inspired by Klopp’s own holographic appearance during a 2017 Audi Cup press event.
The move has sparked mixed reactions. Many supporters and players are excited to see Klopp’s familiar presence, while others worry it could distract from the current leadership.
Klopp stepped down as Liverpool manager in May 2024 after delivering historic victories — including the 2019 Champions League and the 2020 Premier League titles. Now serving as Red Bull’s Head of Global Soccer, his enduring connection to Liverpool, which earned him the Freedom of the City in 2022, inspired the club to create this cutting-edge homage.
Built in collaboration with Silicon Valley tech firm Zone7, the AI-driven hologram captures Klopp’s signature fist pumps and energetic presence. It activates during pivotal moments like defensive holds or attacking pushes. Current manager Arne Slot, who led Liverpool to the 2024/25 Premier League title, praised the idea: “Jürgen’s energy is part of Anfield’s identity. This keeps his presence alive with us.” The system integrates Klopp’s tactics and philosophies, reflecting his high-pressing, “heavy-metal football” style.
The hologram has already been tested in a preseason match where Liverpool staged a comeback from 2-0 down to draw 2-2 with Tottenham. Fans on social media called it “a brilliant tribute,” with one saying, “Seeing Jürgen’s fist pumps again gave me goosebumps.” Others expressed concerns about it overshadowing Slot’s role, urging, “Let Arne have his moment.” Despite that, players like captain Virgil van Dijk embraced the concept: “It feels like Jürgen is still pushing us forward.”
As new recruits like Florian Wirtz and Milos Kerkez integrate into the squad, the Klopp hologram blends nostalgia with forward-thinking technology — a futuristic salute to one of Liverpool’s most iconic figures, as the club continues its pursuit of more trophies
