Barça & DRC Unite: “Heart of Africa” to Feature on Club Jersey in Historic €10M Deal
In a landmark partnership bridging football, culture, and diplomacy, FC Barcelona has officially announced that the slogan “DRC, Heart of Africa” will be displayed on the sleeve of its official matchday jersey. This bold move follows the signing of a significant commercial agreement between the club and the Democratic Republic of Congo (DRC).
€10 Million Annual Sponsorship Agreement
The deal, reportedly valued at €10 million per year, was formalized with the signature of Didier Budimbu, the DRC’s Minister of Sports. The partnership marks a notable step in the African nation’s effort to enhance its international presence and image through the global reach of one of the most iconic football clubs in the world.
This agreement is not just financial—it’s symbolic, cultural, and strategic. The slogan aims to showcase the Democratic Republic of Congo as a central and vibrant force within Africa, rich in natural resources, culture, and talent.
Why “Heart of Africa”?
The phrase “Heart of Africa” is a reference to the DRC’s geographic location—the country lies in the very center of the African continent. But beyond geography, it speaks to the spirit, strength, and potential of the Congolese people, many of whom have contributed greatly to football and global culture.
By showcasing this message on one of the most widely viewed jerseys in the world, the DRC gains powerful visibility—not just in sports, but also in tourism, investment, and diplomacy.
A Strong African Connection
This collaboration also continues FC Barcelona’s tradition of acknowledging Africa’s deep ties to global football. Many African players have contributed to the club’s legacy, and this partnership further emphasizes Barça’s commitment to being a club for the world—not just Europe.
This deal also sends a message of hope and empowerment to young African athletes, particularly from Congo, who dream of making it to the world stage. It reinforces the idea that African nations can be active players—not just spectators—in the global football economy.
What’s Next?
More joint projects could emerge from this alliance, including:
- Youth development programs in the DRC
- Community outreach campaigns
- Cultural exchange initiatives
- Barcelona-branded academies or facilities in Congo
This is more than branding. It’s a strategic bridge between continents, and a signal that football remains one of the most powerful forces for unity and transformation in today’s world.