Liverpool is entering a new era both on and off the pitch as German sportswear giant Adidas prepares to officially take over from Nike as the club’s new kit manufacturer this summer. This high-profile switch signals not just a change in branding, but also a strategic alignment, especially as two of the club’s biggest stars—Mohamed Salah and new signing Florian Wirtz—are already individually endorsed by Adidas.
Mohamed Salah, a global icon and Liverpool’s top scorer in recent seasons, has been a key Adidas athlete for years, regularly fronting their international campaigns. Florian Wirtz, a rising star from Germany who recently joined Liverpool in a blockbuster move, also represents the Adidas brand, making him a natural fit for the company’s future marketing efforts tied to the club.
The transition from Nike to Adidas is expected to reshape Liverpool’s global merchandising and branding strategy. While Nike brought a sleek, modern approach to Liverpool’s kits, Adidas promises a return to more classic designs, paired with their historically strong retail distribution and branding muscle—something that could see Liverpool further cement its status as one of the most marketable football clubs in the world.
With Adidas already tied to key Liverpool players and now becoming the club’s official kit sponsor, fans can expect coordinated campaigns, exclusive drops, and possibly even custom gear tied to individual players. The move also underscores Liverpool’s intention to continue growing its commercial footprint while staying competitive both financially and on the pitch.