August 1st marks the start of a monumental new chapter for Liverpool Football Club, as their highly anticipated 10-year partnership with Adidas officially kicks off. After months of excitement and speculation, the iconic three stripes return to Anfield in what promises to be one of the most lucrative and influential kit deals in world football.
So, how much will Liverpool earn from this blockbuster agreement?
The deal is reportedly worth £50 million per season, bringing the total value over 10 years to a staggering £500 million. That puts Liverpool among the top tier of clubs globally when it comes to kit manufacturer income right up there with Real Madrid, Manchester United, and Bayern Munich.
But this is more than just a financial win.
Adidas brings a global reach, brand power, and design pedigree that could elevate Liverpool’s visibility on and off the pitch. From retro-inspired kits to streetwear collaborations and cutting-edge performance gear, fans can expect a blend of nostalgia and innovation in every release.
The new 2025/26 home and away kits have already sparked massive buzz among supporters bold, clean, and unmistakably Liverpool, the designs symbolize a fresh yet familiar identity for the club.
With Adidas at the helm, Liverpool are not just preparing for battles on the pitch they’re reinforcing their global brand, driving commercial growth, and stepping boldly into the future.
A new era. A new look. A global partnership.
The Liverpool x Adidas journey has officially begun and it’s already making history.
