### From Bargain to Big Profit
Signed from **Celtic in 2022** for just **£600,000**, Doak made only 10 senior appearances for the Reds. Yet, his move marks a huge return on investment, with many analysts praising Liverpool for conducting “excellent business.”
Football writer **Gregg Evans (The Athletic)** labelled the deal *“shrewd,”* highlighting Doak’s promising loan spell at **Middlesbrough** and flashes of quality on the international stage, including an impressive display against Croatia’s **Joško Gvardiol**.
### Why Liverpool Sold
Despite his raw talent, Doak struggled to break into Liverpool’s first-team setup. With **Mohamed Salah’s contract extension** and fierce competition across the forward line, opportunities were always going to be limited. Liverpool decided to cash in while his value was at its peak.
Evans underlined the logic: *“£25m for a teenager yet to score in a Liverpool shirt is outstanding value.”*
### What It Means for Bournemouth
For **Andoni Iraola’s side**, this is a bold investment. Doak is expected to play a far bigger role at the Vitality Stadium, where regular minutes could unlock his full potential. At just 19, he has time to grow into one of the Premier League’s most exciting young wingers.
### Part of a Wider Strategy
This sale continues a clear trend under **FSG’s transfer model**, which consistently extracts maximum value from fringe players. Just last summer, Liverpool banked over **£50m** from the exits of **Fábio Carvalho** and **Sepp van den Berg**.
### The Bigger Picture
While Doak never cemented his place at Anfield, his reputation has grown significantly since his arrival. For Liverpool, it’s a profitable exit. For Bournemouth, it’s the start of a new chapter — and potentially a masterstroke if the Scot fulfills his potential.
**Key Takeaway:** Liverpool walk away with a remarkable profit, while Doak gets the Premier League platform he craves.
