When you’re truly a giant in the football world, your influence speaks louder than anything else. Take Benjamin Šeško’s story as an example. Not long ago, he was barely mentioned in major football conversations — a promising young striker, yes, but not one dominating the headlines. Everything changed the moment Arsenal’s name became linked to him. Suddenly, his reputation skyrocketed and the attention around him grew overnight.
His market value immediately surged. Clubs and agents understood that once Arsenal were rumored to be interested, he would no longer be seen as an “unknown talent.” What had once been a normal valuation quickly turned into a figure far beyond what he had proven on the pitch.
When Arsenal eventually made an inquiry, the response was staggering — an asking price inflated to almost ridiculous levels. But deep down, Arsenal fans and the club itself knew the truth: he wasn’t actually worth that number. The reality was that Arsenal themselves had created the hype, giving Šeško the spotlight that made him a hot topic across Europe.
For a moment, Šeško believed he held the upper hand. He thought Arsenal had no other options and that the club’s ambitious project depended on him being part of it. But football projects evolve, and Arsenal’s did so rapidly. What once seemed like a perfect fit was no longer necessary.
The team reached a new level and what they needed most was a proven, world-class goal scorer — someone who could deliver consistently on the biggest stage. And just like that, the attention shifted. While Šeško was still working to prove himself, Arsenal went after the very best.
And there he was: the top striker in world football. Unlike Šeško, this player didn’t hesitate. He shut the door on every other club, refusing to entertain offers or discussions. His loyalty and determination were clear — he only had eyes for Arsenal.
That’s the power of being a giant. Arsenal’s stature, their vision, and the scale of their project meant they could attract the best without being held hostage by inflated prices or temporary hype. In the end, the Gunners showed that while they can give a young player relevance, their ultimate aim is always to secure the proven quality that pushes them closer to glory.