Chelsea FC Secures Major Sleeve Sponsorship with FPT Corporation
Chelsea FC has announced a new sleeve sponsorship deal with Vietnamese technology giant FPT Corporation for the remainder of the 2025/26 season. The agreement elevates FPT to “Principal Partner” status, highlighting Chelsea’s ambitions to expand its global commercial presence. In a dramatic announcement, Chairman Todd Boehly responded with a 17-word statement that left the room momentarily silent before applause and emotional reactions from FPT CEO Nguyễn Văn Khoa.
The partnership includes FPT branding on the sleeves of Chelsea’s men’s, women’s, and academy kits and plans for deeper collaboration on AI, digital platforms, fan engagement, and business operations. Chelsea’s President of Commercial, Todd Kline, described the deal as “a bold vision to harness cutting-edge technology and accelerate transformation both on and off the pitch.”
While the sleeve-sponsorship element is confirmed, claims that FPT will receive a 10% stake in Chelsea remain unverified. Official sources emphasize technology and digital collaboration rather than an ownership transfer. If true, the share allocation would represent a landmark moment in the club’s governance and global business strategy.
The deal has major implications: it strengthens FPT’s international brand footprint, opens new revenue streams for Chelsea beyond traditional sponsorship, and could reshape potential future partnerships. Chelsea continues its search for a main shirt sponsor, meaning the full commercial picture for 2025/26 is still taking shape.
In conclusion, while the sleeve-sponsorship agreement is official and strategically significant, the reported 10% share gift should be regarded as speculative until further confirmation emerges. Nevertheless, the partnership marks a milestone for both Chelsea FC and FPT Corporation, capturing global attention across football and tech circles.
