HISTORIC PARTNERSHIP SEALED: FC BARCELONA X DRC!
FC Barcelona have officially signed a landmark commercial agreement with the Democratic Republic of Congo, in what is being hailed as a groundbreaking fusion of football, culture, and tourism.
Under the terms of the deal, Barcelona will receive nearly €10 million per season for the next three years—a total package worth close to €30 million. In exchange, the club will promote Congolese tourism across its platforms, giving unprecedented international exposure to one of Africa’s most naturally gifted nations.
“RDC, Heart of Africa” on the Barça Jersey
As a central part of the agreement, the phrase “RDC, Cœur de l’Afrique” (“DRC, Heart of Africa”) will be proudly displayed on the sleeves of the first-team jersey. This strategic placement ensures millions of eyes from around the globe—across La Liga, the UEFA Champions League, and other high-profile competitions—will see and recognize the brand and beauty of the DRC.
It’s not just advertising—it’s cultural storytelling on one of the world’s biggest sporting stages.
High-Level Diplomacy in Action
The agreement was formally signed and sealed in Barcelona, with the DRC’s Minister of Sports and Tourism, Didier Budimbu, personally flying to the Catalan capital to complete the negotiations. His presence underscores the significance the Congolese government places on this partnership—not just in terms of visibility, but also national branding, economic impact, and soft power.
What It Means for Barcelona
For FC Barcelona, this is a smart and timely commercial move. The club is actively working to restore financial stability after years of economic turbulence. This partnership aligns with President Joan Laporta’s mission to increase revenue through global partnerships that go beyond the traditional football sponsors.
Additionally, by collaborating with a nation like the DRC, Barcelona deepens its commitment to Africa, a continent where the club enjoys massive popularity and a growing fan base. It also supports the club’s values of multiculturalism, inclusivity, and global influence.
What It Means for the DRC
For the DRC, this is a massive opportunity to reposition itself on the global stage. With its rich biodiversity, untapped tourism potential, and cultural heritage, the country aims to rebrand its international image—moving away from conflict-driven headlines to one of hope, investment, and discovery.
Leveraging Barça’s global reach, the Congolese government can now target millions of viewers per match, reaching audiences in Europe, Asia, the Americas, and beyond.
