After five memorable years with Nike, Liverpool FC have confirmed that their partnership with the American sportswear giant will officially end on July 31, 2025. In its place, a familiar and legendary name steps back into the fold: Adidas.
A Look Back: The Nike Era (2020–2025)
When Nike took over from New Balance in 2020, hopes were high and the results didn’t disappoint. With a base deal of £30 million per season and a valuable 20% royalty clause on all Liverpool-branded merchandise, the partnership was innovative and performance-based.
Key highlights from the Nike era:
The 2020/21 home kit symbolized Liverpool’s first defense of a Premier League title in three decades.
The black-and-gold 2023/24 third kit became an instant fan favorite for its sleek, modern design.
The divisive yet unforgettable teal green away kit from 2021/22 may have split opinion, but it was a commercial hit.
Nike played its role not just on the pitch, but off it collaborating with cultural icons and creating global brand synergy during one of Liverpool’s most commercially successful periods.
Adidas Returns: 2025–2035
Beginning August 1, 2025, Liverpool will once again be outfitted by Adidas a brand closely linked with the club’s glorious past. From the dominant 1980s to the Steven Gerrard-led Champions League nights of the late 2000s, Adidas and Liverpool have shared a storied journey.
Details of the new Adidas deal:
Reportedly worth over £60 million annually doubling the base value of the Nike contract.
The agreement spans at least 5 years, with potential options for extension.
Focus on modern, performance-led kits, retro branding, and expanded global merchandise campaigns.
Expected to be accompanied by lifestyle collections tapping into Adidas Originals and heritage lines.
For many supporters, this reunion evokes the golden kits of the 80s and that unforgettable Champions League night in Istanbul 2005 a time when Adidas stripes were woven into club history.
The Transition Period: What Happens Now?
Until July 31, 2025, Liverpool will continue to wear Nike kits for:
Pre-season friendlies
Training and promo events
All matches leading into the 2025/26 campaign
Expectations are high for what Adidas will unveil on August 1st, when the club’s new 2025/26 home strip is set to be revealed and fans can’t wait to see what retro inspiration or modern twist Adidas will deliver.
Your Voice Matters: What Was Your Favorite Nike Kit?
As we say goodbye to this chapter, we want to hear from you:
Was it the bold, trophy-lifting red of 2019/20? The gold-trimmed black beauty of 2023/24? Or the controversial teal from 2021/22?
Drop your thoughts in the comments and relive the iconic moments tied to each kit. Every shirt tells a story and now a new one begins.
Adidas + Liverpool = Legacy Reloaded
As Adidas returns to Anfield, it’s more than just a kit deal. It’s a homecoming. It’s about pride, history, and pushing boundaries once again on and off the pitch.
