Chelsea star Cole Palmer has suffered a major legal blow after losing his bid to trademark his popular nickname “Cold Palmer.” The UK’s Intellectual Property Office (IPO) ruled in favour of Château Palmer, a prestigious French vineyard established in 1814, ending the midfielder’s hopes of launching a global brand under the moniker.
The decision, announced on September 24, 2025, follows nearly a year of legal wrangling. Palmer, whose “ice-cold” goal celebration has become a viral sensation, had attempted to register the trademark across multiple industries, ranging from clothing and cosmetics to energy drinks, toys, and even vehicles. His team envisioned a wide-ranging brand, echoing the commercial empires of stars like Cristiano Ronaldo and Harry Kane.
However, Château Palmer argued that the nickname posed a threat to its centuries-old reputation, particularly in alcohol-related markets. The Bordeaux estate, renowned for its £750-a-bottle Claret, said the similarity between names could confuse consumers and damage its brand. “Our name represents a legacy of vinicultural excellence,” a spokesperson said.
After reviewing the case, the IPO sided with the vineyard. While Palmer secured limited rights in areas such as clothing and toys, his applications involving alcohol were rejected—the sector his lawyers had hoped would be the cornerstone of his business strategy.
Trademark experts described the outcome as predictable. “Taking on a heritage brand with such weight is always an uphill battle,” explained Karen Lee of Edwin Coe LLP. “This ruling shows how difficult it is for rising stars to carve out space when legacy trademarks are involved.”
The verdict reportedly left Palmer “stunned and disappointed.” At Chelsea’s Cobham training ground, teammates showed support—Enzo Fernández posted an encouraging emoji-laden message, while Noni Madueke joked online about launching a rival “Hot Palmer” brand.
Fans have been divided. Some believe the case was overblown, pointing out that no one would confuse fine Bordeaux wine with a footballer’s merchandise. Others felt Palmer’s team had overreached, arguing he should have focused on sportswear and lifestyle products instead of venturing into alcohol.
Marketing specialists suggest Palmer could still build a strong brand identity by focusing on apparel, accessories, and fitness products. “Cold Palmer is still a cultural moment,” said consultant David Yates. “This ruling doesn’t kill it—it just reshapes where he can take it.”
For now, the midfielder faces a decision: appeal the ruling, pursue a rebrand, or shift his attention back to football. With Chelsea fans already anxious about his injury setbacks, Palmer’s next move will be closely watched both on and off the pitch.
