Chelsea is still working to secure a front-of-shirt sponsorship deal for the second half of the season, following the appointment of Todd Kline as their new commercial chief.
The club began this season without a primary shirt sponsor for the second consecutive year after their previous £40 million-per-year deal with Infinite Athlete ended.
While Chelsea initially aimed for a £50 million deal, they have now lowered their expectations, with any agreement this late in the season likely to be worth less than £20 million.Kline, who took over as president of commercial operations on November 11, is focused on securing a deal to prevent a revenue drop.
The club has rejected offers from gambling companies, aligning with a policy shift away from such sponsorships due to fan backlash. Talks have reportedly been held with Qatar Airways and two other airlines about potentially becoming the new shirt sponsor.
Chelsea’s strong performance in the Premier League this season, where they sit third, is seen as a valuable asset in sponsorship negotiations.
However, the lack of a deal could impact Chelsea’s compliance with the Premier League’s Profit and Sustainability Rules, which allow a maximum loss of £105 million over three years.
Chelsea recorded a record £512.5 million revenue in the 2022-23 season but posted a significant £89.9 million loss. In related news, Chelsea is also reportedly open to accepting a reduced offer for Mykhailo Mudryk.
